Сlient: MINI Kazakhstan
Special Project: MINI Big Love
Project Type: special project - idea and production, launch in social media
Period: October-December 2022
MINI Kazakhstan is the authorized distributor of the MINI automobile brand in Kazakhstan. Although we have collaborated with MINI for several years in the field of social media marketing (SMM) and brand promotion, MINI Big Love marks a distinct project.
This initiative highlights the partnership with Almaty-based artist, Maria Ilnitskaya (@mimi.ilnitskaya), and the MINI brand in Kazakhstan.
The artist's vivid illustrations became the main decoration of the building of Special Correctional Boarding School 2 in Almaty.
This exceptional project, in which we were involved, is aimed at improving the boarding school area and inspiring all those connected with it to do good deeds and embrace art.
Our involvement not only helped the project through all stages, but also contributed to the brand receiving a special project award from the MINI Head Office.